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Boulder Heavy Industries is spinning off a new creative agency from its existing digital marketing agency IMM. The new shop, Fact & Fiction, pulls from IMM's creative and strategy departments.
"We saw a lot of that growth coming from strategy and creative led projects over the last three years. The creation of Fact & Fiction gives us a stand-alone agency that is as good at solving brand problems as IMM is at solving the complexities of the modern digital media landscape," Adam Edelman, executive chairman of Boulder Heavy Industries and founder of IMM, said.
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