How Etsy Leapfrogged Amazon in the Race to Go Carbon Neutral

As of today, the brand says it will offset all of the carbon generated from shipping

Etsy has announced a new carbon-offset program. Etsy

As you read this, some 1.6 million packages containing items people have purchased online are on their way to their buyers—and that number only includes Amazon shoppers. Ecommerce has become a $505 billion industry in the U.S. (one projected to hit $735 billion in the next four years) which means a lot of planes in the air, trucks on the road and tons of carbon particulates out of the exhaust pipe.

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@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.