How Data and Creativity Fuel Anheuser-Busch’s Consumer-Centric Media Strategy 

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Consumer attention is the scarcest resource in the advertising industry, and marketers need to activate with relevance and resonance to engage consumers and drive sales. Paolo Provinciali, VP of Media at Anheuser-Busch, joined Adweek’s Mediaweek to discuss how the iconic brand blends data, creativity, and technology to develop breakthrough campaigns and stay up to speed with the ever-evolving media landscape.  

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