Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Even during a pandemic, 2020 has shown that brand collaborations aren’t going anywhere. Brands teaming up on campaigns or products to gain new customers can be met with fanfare—or apathy, and even straight up ridicule from consumers.