How Cannabis Brands Can Mindfully Cater to the LGBTQ Community During Pride and Beyond

Pro tip: It means going further than just slapping a rainbow flag on your product

On the left is a pack with the label 'Lowell Smoke' and on the right is a cylinder that says 'Banana Hammock'
Lowell Herb Company partnered with GLAAD to create Pride Packs this June. Lowell Herb Company

June is Pride Month, and with it comes a surge of corporate event sponsors and products vying for the attention of the LGBTQ community. But when it comes to corporations harnessing the purchasing power of identity politics, it’s hard to know whether it’s about the higher good or the bottom line.

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Rosie Mattio is founder of RMPR.