How Cannabis Brands Can Mindfully Cater to the LGBTQ Community During Pride and Beyond

Pro tip: It means going further than just slapping a rainbow flag on your product

June is Pride Month, and with it comes a surge of corporate event sponsors and products vying for the attention of the LGBTQ community. But when it comes to corporations harnessing the purchasing power of identity politics, it’s hard to know whether it’s about the higher good or the bottom line.