Portrait of Rosie Mattio

Rosie Mattio

Rosie Mattio is founder of RMPR, one of the first public relations firms servicing the cannabis industry.

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Mainstream Marketers Should Count on Cannabis Customers

Voice

CBD insights can be overlaid on traditional marketing segments.

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What It’s Like to Run an Essential Cannabis Business as a Mom During the Pandemic

Voice

A mom shares her journey working through the cannabis industry.

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What the Cannabis Industry’s Overnight Transition Teaches Us About the New Retail

Voice

New practices will pave the way for a more modernized and accessible legal cannabis industry.

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How Cannabis Brands Can Mindfully Cater to the LGBTQ Community During Pride and Beyond

Voice

Pro tip: It means going further than just slapping a rainbow flag on your product.

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7 Ways Marketers Can Break Into the Cannabis Industry

Brand Marketing

These brands need experienced advertisers to help boost their ROI.

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How Brands Create the Conversation Around Cannabis Through Packaging and Innovation

Creativity

Different approaches can help break the stigma.

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How Cannabis Manufacturers Tell a Story Through Their Sophisticated Packaging

Brand Marketing

Gone are the days of plain plastic baggies.

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How to Become a Pro at Marketing in a Nascent Industry

Brand Marketing

Lessons learned from building campaigns about cannabis