Rosie Mattio is founder of RMPR, one of the first public relations firms servicing the cannabis industry.
Mainstream Marketers Should Count on Cannabis Customers
CBD insights can be overlaid on traditional marketing segments.
What It’s Like to Run an Essential Cannabis Business as a Mom During the Pandemic
A mom shares her journey working through the cannabis industry.
What the Cannabis Industry’s Overnight Transition Teaches Us About the New Retail
New practices will pave the way for a more modernized and accessible legal cannabis industry.
How Cannabis Brands Can Mindfully Cater to the LGBTQ Community During Pride and Beyond
Pro tip: It means going further than just slapping a rainbow flag on your product.
7 Ways Marketers Can Break Into the Cannabis Industry
These brands need experienced advertisers to help boost their ROI.
How Brands Create the Conversation Around Cannabis Through Packaging and Innovation
Different approaches can help break the stigma.
How Cannabis Manufacturers Tell a Story Through Their Sophisticated Packaging
Gone are the days of plain plastic baggies.
How to Become a Pro at Marketing in a Nascent Industry
Lessons learned from building campaigns about cannabis