Rosie Mattio is founder of RMPR, one of the first public relations firms servicing the cannabis industry.
CBD insights can be overlaid on traditional marketing segments.
A mom shares her journey working through the cannabis industry.
New practices will pave the way for a more modernized and accessible legal cannabis industry.
Pro tip: It means going further than just slapping a rainbow flag on your product.
These brands need experienced advertisers to help boost their ROI.
Different approaches can help break the stigma.
Gone are the days of plain plastic baggies.
Lessons learned from building campaigns about cannabis