Portrait of Rosie Mattio

Rosie Mattio

  • Rosie Mattio is founder of RMPR, one of the first public relations firms servicing the cannabis industry.


    This is a Profile

    Mainstream Marketers Should Count on Cannabis Customers

    Voice

    CBD insights can be overlaid on traditional marketing segments.

    This is a Profile

    What It’s Like to Run an Essential Cannabis Business as a Mom During the Pandemic

    Voice

    A mom shares her journey working through the cannabis industry.

    This is a Profile

    What the Cannabis Industry’s Overnight Transition Teaches Us About the New Retail

    Voice

    New practices will pave the way for a more modernized and accessible legal cannabis industry.

    This is a Profile

    How Cannabis Brands Can Mindfully Cater to the LGBTQ Community During Pride and Beyond

    Voice

    Pro tip: It means going further than just slapping a rainbow flag on your product.

    This is a Profile

    7 Ways Marketers Can Break Into the Cannabis Industry

    Brand Marketing

    These brands need experienced advertisers to help boost their ROI.

    This is a Profile

    How Brands Create the Conversation Around Cannabis Through Packaging and Innovation

    Creativity

    Different approaches can help break the stigma.

    This is a Profile

    How Cannabis Manufacturers Tell a Story Through Their Sophisticated Packaging

    Brand Marketing

    Gone are the days of plain plastic baggies.

    This is a Profile

    How to Become a Pro at Marketing in a Nascent Industry

    Brand Marketing

    Lessons learned from building campaigns about cannabis