How Brands Can Yield Their Power for the Greater Good

Baratunde Thurston shares insights on 'how to citizen'

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With great storytelling comes great responsibility. Navigating decisions of where and when to participate remains a tightrope as consumers scrutinize content more closely than ever to discern what is genuine action and not “woke-washing.” Writer, activist and comedian Baratunde Thurston joined Adweek’s Outlook 2022 event to offer insights from conversations in his new podcast, How to Citizen.

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