How Brand Experiences and Social Media Intersect

And what marketers can do to take advantage of this

Three women pose together; the middle woman is showing the rest of the crowd is looking at what she is showing them
The two areas work in tandem together. Getty Images

Thanks to the combined rise of tech and our desire for human interactions, we’re choosing experiences that enable us to simultaneously exist in our real and virtual worlds more than ever.

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@scullather Scott Cullather is the co-founder and CEO of global brand communications agency INVNT.