3 Ways to Determine if Music Festival Sponsorship Is Worthwhile for Your Brand

Location insights show whether a target audience will be reached at certain events

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While Beyonce’s epic performance solidified Coachella’s cool status on the national stage, it’s not the only show in town. Other regional summer music festivals like EDC, Bonnaroo and Firefly take place this month and next, and they attract quite the lineup of brand sponsors, including the who’s who of alcohol brands, protein bars, hotel chains, cars, beauty retailers and even household cleaning products.