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Way back in the distant days of 2010, you might have chanced on a video of Justin Bieber, sitting in a recording studio and speaking—with genuine feeling—about a particular social problem he wanted to make right. World hunger, perhaps? Childhood diseases? Well, not quite. The Biebs was concerned about audio equipment.
"There are so many kids these days who are listening to really cheap headphones," said Bieber in a voice untouched by cynicism or puberty.