Last year during the shopping spree that occurs annually between Black Friday and Cyber Monday, Amazon’s best-selling product wasn’t an Alexa, TV, iPad or any of the other usual suspects. It was a DNA testing kit from Ancestry.
How Ancestry Became a Best-Selling Amazon Product by Highlighting User's Emotional Stories
Vineet Mehra, the company's CMO, spoke about its evolution at ANA Masters of Marketing week
