How an Apple Vet Ended Up Starting Verizon’s In-House Shop

Andrew McKechnie joined the telecom giant in February 2017

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For Andrew McKechnie, the journey from joining global agency FCB as a copywriter in January 2001 to becoming svp and CCO of Verizon in February 2017 was a steady climb.

“I worked up the ranks in a fairly traditional manner: building my creative portfolio, doing good work, winning awards, winning accounts, winning large global accounts,” he said of his agency experience, which included stints with BBDO, JWT, Modernista!, Y&R and DDB.

The highlights of his advertising career, however, were far from traditional.

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This story first appeared in the August 20, 2018, issue of Adweek magazine. Click here to subscribe.