How a Miami Stadium Rebrand May Give Crypto a Marketing Lift

FTX has bought the naming rights for $135 million

Miami will bid adieu to its famous American Airlines rooftop jet once FTX takes over.
Miami will bid adieu to its famous American Airlines rooftop jet once FTX takes over. Hoberman Collection/Getty Images

In a country where shiny new stadiums sprout like mushrooms, there are few fans who remember the hullabaloo greeting the opening of Miami’s American Airlines Arena back in 1999 when Gloria Estefan played the opening show.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.