How Heraldry From the Middle Ages Inspired the Ad Club's New Logo

Organization with 20 different properties unites under a plus sign

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Next month, the Advertising Club, the venerable New York organization best known for its Andy Awards, will debut the first refresh of its brand identity in some 15 years.

It’s a never-ending task for any brand to stay current but all the more so if it’s been around a long time, and the Advertising Club surely has. Formed in 1896, the organization took its current name in 1915.

“We’re 121 years old and, in an industry that is transforming daily, remaining contemporary and relevant and fresh is important,” said Ad Club president Gina Grillo.

The new logo, which will anchor a correspondingly re-engineered website, is a dramatic departure from the distinctly more traditional insignia the club’s 5,000 members are accustomed to.



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