How 100 Remarkable People Helped 100-Year-Old Allen Edmonds Stay Relevant

It's not easy selling dressy shoes these days, but this legacy brand has a few new ideas

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Aside from his stark images that evoke the work of Irving Penn and Helen Levitt, photographer Billy Kidd is known for his uncanny ability to coax his subjects into expressing themselves. He’s had plenty of practice at it, too, having shot spartan yet hauntingly revealing photographs of Benedict Cumberbatch, Gary Oldman, Margot Robbie and scores of others.

But some of Kidd’s most evocative work to date can be found not in the pages of the world’s culture and fashion magazines, but in the new ad campaign for legacy footwear brand Allen Edmonds.

It’s

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in