House of Cards, #OptOutside and McWhopper Win Top Integrated Honors at Cannes

Frank Underwood's 'FU2016' campaign from BBH takes Grand Prix

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CANNES, France—Frank Underwood is a man who gets what he wants. And today he clearly wanted a Grand Prix at the Cannes Lions.

BBH New York’s “FU2016” campaign for House of Cards’ fourth season on Netflix took home the top award in the Cannes Lions International Festival of Creativity’s Integrated category.

The centerpiece of the campaign was a faux political ad that ran during December 2015’s GOP presidential debate on CNN, where 18 million people tuned in to watch the Republican candidates spar.

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