Adapting to Crisis

Hot Dog King Oscar Mayer Faces the Cookout Season That Wasn’t

New spot shows people firing up the grill in the age of social distancing

Oscar Mayer logo over a cul-de-sac
'Front Yard Cookout' depicts a barbecue in the burbs in the time of Covid-19.Oscar Mayer
By Robert Klara

April 23, 2020

According to the National Hot Dog and Sausage Council, we Americans eat somewhere around 20 billion hot dogs a year, which works out to 70 dogs for each of us. That’s good news for Oscar Mayer, which makes the best-selling wieners in the United States.

Robert Klara

Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.

Recommended videos
Microlearning

The Keys to Building Your Customer Identity Framework

The Power of Advertising on the Second Screen

How Publisher Audits Reduce Fraud Risk and Improve ROI

Subscriber Onboarding and Engagement Done Right

You Might Like

GM Financial, Inspire Brands and Marriott Share Their Current Obsession—The Customer

By Lisa Henderson

First-Party Data Is Your Future

By Tom Affinito, Global Product Marketing Lead, Identity, LiveRamp

Partnerships Can Deliver the Growth That Ads Can’t

By Impact

Cracking the Code to Reach Professional Audiences

By Mediaocean

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}