Hot Dog King Oscar Mayer Faces the Cookout Season That Wasn’t

New spot shows people firing up the grill in the age of social distancing

Oscar Mayer logo over a cul-de-sac
'Front Yard Cookout' depicts a barbecue in the burbs in the time of Covid-19. Oscar Mayer

According to the National Hot Dog and Sausage Council, we Americans eat somewhere around 20 billion hot dogs a year, which works out to 70 dogs for each of us. That’s good news for Oscar Mayer, which makes the best-selling wieners in the United States.

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@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.