Hot Dog King Oscar Mayer Faces the Cookout Season That Wasn’t

New spot shows people firing up the grill in the age of social distancing

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According to the National Hot Dog and Sausage Council, we Americans eat somewhere around 20 billion hot dogs a year, which works out to 70 dogs for each of us. That’s good news for Oscar Mayer, which makes the best-selling wieners in the United States.

Or, at least, it would normally be good news.

Summer grilling season is fast approaching, a time when Americans will down 818 hot dogs every second. But with social distancing mandates in effect across the country, the coronavirus threatens to pour water on the barbecue.

Which is why Oscar Mayer has switched things up a bit.



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