Marketing Innovation

Hoping to One-Up the Competition, Marriott Adds Unique Travel Experiences to Its Loyalty Program

Including camel rides, castle tours and communal spaces

Travelers can book local experiences through PlacePass when they reserve their hotel.Marriott
By Christine Birkner

March 21, 2017

In an increasingly competitive landscape, Marriott has added to its loyalty program by offering something that home-sharing services can’t: the opportunity to book a camel ride in the desert or a helicopter ride over the Grand Canyon with your hotel stay.

Christine Birkner

Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.

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