Honest Company Crosses the Final Frontier of Baseball Apparel With Team-Logo Diapers

MLB has licensed everything else, so why not this?

Babies can show off their baseball fandom with Honest Company's newest product. Honest Company

Head on over to the Major League Baseball shop and you’ll find your favorite team’s logo slapped on all sorts of outdoor clothing—hats, jerseys, jackets and even ugly sweaters. For the true devotee, a favorite team’s logo can nestle still closer to one’s heart (and other places) in the form of bras, swim trunks and even thongs. Now comes the latest addition to the branded-apparel lineup, and this time it’s for young fans—about as young as they get, in fact.

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@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.