How Honda Aims to Overcome EV Knowledge Gaps Through Educational Marketing

With the launch of its new electric models, Honda aims to learn from lessons of the past year

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Honda is one automaker aiming to address gaps in public knowledge around at-home and on-the-go charging options for electric vehicles, as the company rolls out its first all-electric offerings in the U.S. this year.

As Honda gears up to launch its all-electric Prologue SUV and Honda-owned Acura plans to release its all-electric ZDX, the company has put a lot of work into training dealers, drive events, targeting the right consumer segments and developing online resources for prospective EV converts.

“We’ve

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