Honda Celebrates Its History With AR Murals in New York, Los Angeles

The AR experience is part of a larger 'Keep Dreaming' campaign

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Honda is celebrating 75 years of innovations with its “Keep Dreaming” campaign, which highlights some of the automaker’s past accomplishments while also looking to the future.

The campaign features a 60-second commercial that honors Honda’s history while also sharing the company’s commitment toward reaching carbon neutrality by 2050.

“As we prepare to bring our first all-electric Honda SUV to market, we want to celebrate all of the Honda dreamers who have helped people through continuous pursuit of innovative mobility solutions,” said Jessika Laudermilk, assistant vice president at American Honda Marketing.

In addition to the TV spot, the “Keep Dreaming” campaign features AR-enabled murals in New York and Los Angeles.




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