Home Depot Is Betting That America’s Miserable Movers Will Make Good Customers

In case you haven’t experienced it yourself, moving sucks. A recent survey of 2,000 Americans conducted by Life Storage revealed that the average move entails two nights of lost sleep, two arguments with a partner, and two crying jags. Nearly a third of Americans consider moving to be more stressful than interviewing for a job, and 13% say that a week in jail would be easier than a move. So movers, one can surmise, are pretty miserable people.