Home Depot Has Long Dominated America’s Newest Pastime: Home Improvement Projects

The Atlanta-born giant changed how people spruce up their abodes

the inside of a home depot
The Home Depot is America's go-to for home improvement projects. Getty Images

It all started with a firing—a very foolish one.

This story first appeared in the Sept. 28, 2020, issue of Adweek magazine. Click here to subscribe.
@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.