Here's Why New York Comic Con Has Become a Must-Attend Event for Brands

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New York Comic Con wants to shed its “little brother” status.

“It’s been a climb,” said Lance Fensterman, senior global vp of ReedPOP, which produces New York Comic Con and is not affiliated with the original San Diego event. “Over the last four to five years, you’ve seen the film studios, television and more mainstream brands really take notice of this passionate fan community that we’ve developed.”

That growth will be even more apparent this year—its 10th, which kicks off today—with attendance expected to top 155,000, forcing ReedPOP to move beyond the Javits Center for the first time, adding the Hammerstein Ballroom several blocks away.

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