Here's Why New York Comic Con Has Become a Must-Attend Event for Brands

Chevy, AT&T and Pepsi look to attract millennial buyers

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

New York Comic Con wants to shed its “little brother” status.

“It’s been a climb,” said Lance Fensterman, senior global vp of ReedPOP, which produces New York Comic Con and is not affiliated with the original San Diego event. “Over the last four to five years, you’ve seen the film studios, television and more mainstream brands really take notice of this passionate fan community that we’ve developed.”

That growth will be even more apparent this year—its 10th, which kicks off today—with attendance expected to top 155,000, forcing ReedPOP to move beyond the Javits Center for the first time, adding the Hammerstein Ballroom several blocks away.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in