Here's What the VR Experience at SXSW Looks Like

The all-online festival has hosted panels, meetups and concerts in its virtual reality world

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Without in-person experiences, brands have seen success in the past year by hosting activations in virtual worlds—accessible using VR headsets like the Oculus Quest, or simply through a phone or laptop.

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