Canada Goose’s VR Experience Takes Shoppers on a Surreal Tour of Southern California

Luxury outerwear brand teams with The Webster to showcase styles through 3-D environments

Shoppers can create avatars to wear Canada Goose jackets suitable for three different California climates. Canada Goose/The Webster

During a time when in-store shopping is down and in-person activations are limited, outerwear brands such as Canada Goose have to create alternative experiential programs that still drum up excitement around products. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.