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Women’s History Month kicks off today and, while the annual commemoration started in 1987, this year’s observance—coming as it does in the wake of #MeToo—is especially pressing and consequential. It follows that brands planning tie-ins to the event can expect to be under greater scrutiny than usual. So it’s a good bet that heads will turn with the unveiling of “Rising to the Occasion,” a just-announced activation from PepsiCo-owned Stacy’s Pita Chips that includes a limited-edition series of special packaging.
Developed in-house by female designers, the three bags are meant to symbolize the triad of “core values” behind the brand, to wit: celebrating, supporting and advancing women.
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