Here's What Consumers Are Searching for on the Days Leading up to the New Year

Directions requests to liquor stores spike to 160% above average on Christmas Eve

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On the first day of Christmas, my true love gave to me … directions to an ATM?

Though the remixed lyrics to the classic carol are bizarre, there’s a chestnut of truth in them (at least that’s what Yext, the New-York-based search-engine cloud company, found in their latest holiday season data research).

Conducted in-house by Yext, the global consumer study examined the amount of requests for directions and clicks for websites from a sample of over 4 million in search listings, analyzing behavior between Nov.



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