Here’s the 30-Second Censored Version of Devour’s ‘Food Porn’ Super Bowl Spot

The ad will appear during the third quarter

Devour made two versions of its spot. Devour

Devour created two versions of its Super Bowl spot, a longer spot that uses the word “porn” and a shorter version that doesn’t, since the word “porn” isn’t supposed to be uttered during a Big Game spot. The Kraft-Heinz brand released the longer version of the ad earlier this month. Today, the company has unveiled the shorter 30-second spot that will run during the third quarter of the Super Bowl.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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