Henry Rollins and Mercedes Explore the Vulnerable Side of 'Toughness' in Branded Content Series

Punk rock icon hosts 'Tough Conversations' podcast and documentary

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Warrior-poet Henry Rollins has long been known for both his tough, muscular facade and the emotionally complex creative soul within. Discovering fame as punk band Black Flag’s frontman, Rollins has since become a master of spoken word and storytelling.

So while advertising pitchman might seem an odd fit at first for Rollins, it’s clear he was a perfect choice for Mercedes-Benz’s newest branded content series: “Tough Conversations,” an interview podcast and documentary series that analyzes what we mean when we describe someone as “tough.”

Created

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in