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HBO has cleverly retooled scenes from shows like Ballers and Insecure to surprise the viewer, shifting focus from the talent featured to reveal the female talent working for the network behind the scenes. The point isn’t just to trick the viewer but to showcase the women working behind the camera with a new campaign, “Because of Her,” from creative shop David & Goliath.
The work features Chloe Domont (director, Ballers), Amy Aniobi (writer, Insecure), Bruna Papandrea (executive producer, Big Little Lies) and Paula Huidobro (director of photography, Barry), as well as a spot the network created and released earlier in the year showcasing the work of Deb Cahn (writer, Paterno).
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