Hate Doing Laundry? No Sweat. Tide Just Announced It’ll Do It for You

Tide Cleaners aims to have 2,000 locations in the next two years

A mockup of Tide's planned entry into the laundry business.

It’s probably no surprise that Americans generally don’t like doing laundry very much. According to the Houston Chronicle, the average U.S. household slogs 7.4 loads (50 pounds) of laundry to the washing machine every week. A single load of laundry sucks just under 90 minutes from your day, according to home site The Spruce. And when Better Homes & Gardens asked its readers to list the household chores they hate the most, laundry came in at No. 5—only tasks like cleaning the toilet and doing dishes surpassed it.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.