Hasbro Campaign Explains Why Monopoly Is Good for Kids' Anger Issues

The poster and online campaign has been developed for the Dutch and Belgian markets

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According to research run by games maker Hasbro, eight out of 10 people fight while playing the board game Monopoly, an insight which has led to the creation of a brand campaign in Belgium.

The classic game, recommended for ages eight-plus, which challenges players to land on and buy as much of the property on the board as possible while bankrupting competitors, has been around in various forms since 1935 and is available globally.

After commissioning research, manufacturer Hasbro’s Benelux department discovered players became emotional and experienced levels of stress that generated occasional arguments—making Monopoly potentially beneficial for personal and emotional development.



Two more images from the campaign featuring kids losing their cool while playingHasbro

“Fighting teaches children to express their emotions, to set boundaries, to stand up for themselves and to put themselves in other people’s shoes,” explained child psychology expert, Dr Krista Okma, in a statement.

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