From Monopoly to Exploding Kittens, Board Games Are Making a Comeback

Sales have grown by 28%

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It’s a digital world, but consumers increasingly are seeking out entertainment from a source that’s decidedly analog: board games. In the last year, board game sales in the U.S. grew by 28 percent, per NPD Group, and global sales increased to $9.6 billion in 2016 from $9.3 billion in 2013, according to Euromonitor International.

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This story first appeared in the April 3, 2017, issue of Adweek magazine. Click here to subscribe.