Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
It’s a digital world, but consumers increasingly are seeking out entertainment from a source that’s decidedly analog: board games. In the last year, board game sales in the U.S. grew by 28 percent, per NPD Group, and global sales increased to $9.6 billion in 2016 from $9.3 billion in 2013, according to Euromonitor International.
“It plays into the nesting trend,” said Juli Lennett, toy industry analyst at NPD Group. “More people are binge watching and cooking at home, and they’re also playing board games at home, rather than going for an expensive night out.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in