Has 2020 Got You Pining for Simpler Times? General Mills Brings Back Classic Cereal Recipes

Trix, Cocoa Puffs, Golden Grahams and Cookie Crisp are returning to their roots

General Mills cereals
General Mills will celebrate the return of '80s-era cereals with a drive-in screening of Saturday morning cartoons. General Mills
Headshot of Kathryn Lundstrom

To help us all lean into childhood nostalgia—that sweet, sweet respite from the ever-worsening reality we call 2020—General Mills is releasing four breakfast cereals with their classic recipes from the ’80s, though the cereal maker declined to explain exactly which ingredients had changed.

Cocoa Puffs, Cookie Crisp, Golden Grahams and Trix are back the way you remember them. And to celebrate their return, Saved By the Bell’s own Mario Lopez will be joining General Mills for “The Ultimate Saturday Morning Drive-In” at the Rose Bowl in Pasadena, Calif., on Oct. 3.

Fans can join in person (in cars) or virtually for a slate of classic Saturday morning cartoons, hosted by Lopez. To make the deal even sweeter, the first 100 fans to sign up for the virtual event will receive samples of cereal delivered to their doors. At the time of writing, the 250 drive-in spots had already sold out.

“Our fans crave a taste of nostalgia,” Jennifer Jorgensen, vice president of marketing for General Mills cereal, said in a statement. “After all, was there anything better as a kid than waking up on Saturday morning, grabbing your favorite cereal and watching cartoons? We’re hoping fans can relive these fun moments while sharing the classic taste they loved with their own families now.”

General Mills partnered with Tribeca Drive-In to organize the Saturday morning event, which will feature a pandemic-friendly, drive-thru photo booth and cereal snack packs.

“Cereal plus cartoons defined my Saturday mornings as a kid,” Lopez said in a statement, adding that he’ll be joining the drive-in event from home with his family.

The rerelease of classic, sugary cereal recipes is in line with the way General Mills has been bucking the health and wellness trend. Earlier this year, the CPG company launched three candy-flavored breakfast cereals through a deal with Hershey’s: Reese’s Puffs Big Puffs, Hershey’s Kisses and Jolly Rancher.

Each of the cereals—and the rereleased classics—contain between 9 and 12 times as much sugar per serving as Cheerios. Still, experts told Adweek in January that it’s the sugary stuff that’s selling, despite the health and wellness buzz.


@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
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