A Giant in Grocery, Instacart Wants to Be a Back-to-School Destination, Too

'You've Got This, Parents' is a serious bid for new shoppers

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As back-to-school season rolls around, it’s a given that parents will worry about the welfare of their progeny—their safety, academic performance, the risk of cyberbullying and even what’s in the cafeteria lunches. But a survey conducted by OnePoll a few years ago revealed a concern that few people talk about: 42% of parents admitted they were stressed over buying school supplies.

It makes sense when you consider the numbers. The National Retail Federation recently reported that back-to-school spending will hit $41.5



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