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Green Giant, a century-old brand with a globally recognized mascot, comes out of advertising hibernation with its first national campaign in six years, using a precocious internet-famous child to launch a new tagline and product.
The beloved Jolly Green Giant, with his trademark “ho, ho, ho” catchphrase intact, also makes an appearance. But it’s only his comically oversized, computer-generated hands that come into view.
Green Giant and its agency GYK Antler blended the numerous competing interests into a campaign under the marketing banner “That’s Giant,” featuring a new product called Dino Veggie Tots, the brand’s iconic spokescharacter and Tariq, an adorable 8-year-old known as “Corn
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