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To support its “Grand Encounter” campaign that began in early 2023, alcohol brand Grand Marnier kicked off a series of real-world experiential events featuring music, tastings and an AR activation.
After debuting in New York Nov. 15-17, the “Grand Encounter by Grand Marnier” experience will travel to Houston for events from Nov. 29-Dec. 1. The roughly 90-minute event features a mix of music, art and drinks, and is free to anyone over 21, though a reservation is required.
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