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With so many brands trying to figure out the right messaging during these turbulent times, startups such as men’s apparel label Good Man Brand provide both inspiration and a blueprint for how businesses might reimagine their roles in a changing world.
Russell Wilson, who led the NFL’s Seattle Seahawks as quarterback to a Super Bowl victory in 2014, founded the line two years later to change lives by giving back, in order to not “be just another fashion brand in the crowded market,” Wilson told Adweek.
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