Augmented Reality Advertising News

Gold Peak Tea Celebrates Golden Hour With Photos Taken Through a Liquid Lens

The beverage maker created a lens that fits over a smartphone camera

Gold Peak Tea Golden Hour Lens Hero — The filter is accessible by pouring Gold Peak Tea into a special lens that attaches to any smartphone camera.Gold Peak Tea

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To celebrate “golden hour,” the time near sunrise and sunset when outdoor environments take on a golden hue, Coca-Cola’s Gold Peak Tea created a real-world spin on an AR filter that alters reality using the beverage itself.

Rather than being tied to a social application like Snapchat or Instagram, Gold Peak’s Golden Hour filter is accessed by pouring a small amount of Gold Peak Tea into a physical lens designed to clip over the camera on any smartphone.