Entertainment group Global media has announced Cilesta Van Doorn will join from Virgin Media as its new chief marketing officer.
Since 2018, Van Doorn was the executive director of brand and marketing at Virgin Media, which recently merged with competing technology communications business O2. In the role, she led a team of 70 that included the in-house creative agency as well as media, brand, marketing insight, digital and social media communications.
In a statement, Van Doorn said that while she loved her time working at Virgin Media, the opportunity to work at Global was “an opportunity … that makes your heart skip a beat.”
She added: “I’m at my best being part of truly dynamic, innovative and transformational companies, and you can’t fail to be impressed by Global’s performance as a media and entertainment company over the years.”
Reporting to group CEO Stephen Miron, she will join the company in October, taking over from the Australia-bound Adam Johnson, and will lead its 80-strong multifunctional marketing team within Global.
“We couldn’t have found anyone stronger than Cilesta to help Global take its next huge step in the marketing of our brands, including Global Player, and her leadership across the other areas she will oversee,” Miron said. “She is an incredibly creative, commercial and passionate leader with broad experience acquired over many years and she will make a great addition to Global’s senior leadership team.”
Prior to Virgin Media, Van Doorn spent 12 years at Tele2 in the Netherlands latterly holding the position of managing director of marketing, brand and communications.
