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For luxury conglomerate LVMH, Scotch brand Glenmorangie is a jewel in the crown of its wine and spirits portfolio.
In 2022, the category brought in just over $7 billion in revenue for the French group. Since 2018, Glenmorangie doubled its profits and charted record sales under the leadership of former president and CEO Thomas Moradpour.
When Moradpour departed after five years in the role in July, the Scotch brand turned to its chief marketer Caspar MacRae to fill the top seat.
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