Glenfiddich's New #Richest25 List Aims to Redefine Wealth

Brittany Packnett Cunningham partners with the brand to recognize those creating change


A top executive from a Fortune 500 company and a celebrated high school teacher walk into a bar. Who would most likely be considered the successful one?

If the definition of success relies on a number of well-known, income-based lists, the executive would easily snag the title. But subjective concepts like success and even wealth aren’t strictly defined by a certain dollar amount or job title.

To explore this idea further, whisky mainstay Glenfiddich and agency IfThen Company recently surveyed 2,000 Americans on their perceptions of success and wealth.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in