Girls Who Code Drops a New Digital-Visual Album to Celebrate ‘Modern Sisterhood’

'Sisterh>>d' will release in full on October 11, International Day of Girls

In their latest campaign, Girls Who Code are releasing an album titled "Sisterh>>d" to show the importance of a female support system in tech. Girls Who Code
Headshot of Diana Pearl

Ahead of International Day of Girls this Thursday, October 11, Girls Who Code is dropping a new campaign and a digital visual album that’s perfectly in line with its mission of empowering women.

The album, fittingly titled “Sisterh>>d” (pronounced “sisterhood”) is a celebration of “modern sisterhood.” Its purpose is not only to spread the word about Girls Who Code, but to also remind young women that they have a major support system behind them that should encourage them to be unafraid to speak up about what they believe in, according to Reshma Saujani, founder and CEO of Girls Who Code.

“Girls have been at the center of so many of our most powerful social movements throughout history; that’s especially true of the last few years,” said Saujani. “With this project, we wanted to remind girls that they have a sisterhood, a community, [to] support them on the way to making change—whether it’s through art or music or books or protest or code.”

The digital album features nine tracks, which include songs, interviews, videos and other imagery. The standout song on the album is its fourth track, titled “Anthem.” The tune, which is the movement’s “rally cry,” according to the organization, is a reimagined version of The Five Stairsteps’ 1970 hit “Ooh Child,” performed by rapper Chika and vocalists Regan Aliyah and Tiffany Gouché. Women like former Planned Parenthood president Cecile Richards are featured in the interview portions of the album. New songs from “Sisterh>>d” will be released every day this week, and the full album will be available on Girls Who Code’s website on Thursday.

Of course, Girls Who Code students played an integral part in the album’s creation, too. Over 50 women, half of whom were Girls Who Code alumni, were a part of the album’s advisory board, discussing its creation and contents through a Slack channel. Diana Kris Navarro, who was a member of Girls Who Code’s first class back in 2012, is one of those women. She said that what stood out to her about this project is the wide variety of backgrounds represented by the women involved.

“It wasn’t just about being female—it was about being female from an underrepresented neighborhood or about being female from a different cultural background, from a different religion,” she said.

The organization said “Sisterh>>d’s” intention is “to inspire young women around the world to stand up, speak out and support one another, correcting centuries-long power imbalances across lines of gender, race, sexuality and more.”

It’s a fitting message for an organization that works to get young women excited about the potential of working in computer science, a field that’s long been male-dominated. Encouraging this idea of women supporting women helps to ease potential discomfort or fear girls may feel about majoring in computer science in college or entering the field as professionals.

For Saujani, a project like this is a natural extension of Girls Who Code’s ethos. “We’ve always taken the approach that to close the gender gap in technology, you have to change culture, disrupt social perceptions about what coding is and what a coder looks like,” she said. “So for International Day of the Girl, we wanted to create something that would show the world what girls are capable of, and in turn, inspire millions of others to join the global sisterhood.”

For those who study with Girls Who Code, that sisterhood is one of the most tangible benefits they get from the program, Girls Who Code student Vivian Phung said. “The one thing that is keeping me alive in this class right now is this amazing community of girls,” Phung, who is currently a freshman in college studying computer science, said. “Whenever I need help or I’m feeling like, ‘Oh my god, how am I going to do this?’ I can turn to them.”

At its core, the album is about encouraging girls to take action, knowing they have a support system behind them. But naturally, the album does have a technology-driven slant, hoping to show people that skills like coding and a greater knowledge of technology will equip girls with the tools to make a difference.

“I want to make sure this album inspires girls to act, in technology or not,” Phung said. “You can make a difference in the world. But also understand that technology is super powerful and can give you a lot of power to make a difference.”


Creative Studio: Yours Truly Creative
Executive Producers: Will Abramson and Babak Khoshnoud
Strategy Director: Sonia Salvador
Creative Producer: Alexandra Thurmond
Creative Director: Lydia Fine
Music Supervisor: Jayne Andrew

Production Company: Believe
Director: Kathryn Ferguson
Executive Producer: Jannie McInnes
Head of Production: Vitaly Koshman
Producer: Bridget Blake-Wilson
Director of Photography: Corey C. Waters
Casting: Myrosia Palmer
Choreographer: Noemie Lafrance
Production Designer: Marcos Lutyens
Wardrobe: Binkie Reevey
Editor: Mike Spagnoli
Colorist: Faith Millin
VFX: Flawless

@dianapearl_ Diana is the deputy brands editor at Adweek and managing editor of Brandweek.