Gillette’s Campaign Combatting Masculine Stereotypes Goes International

Proximity Spain's 'It Takes a Real Man' features six celebrities

The campaign features Spanish celebrities including Rubén Errebeene, who asks if viewers are ‘man enough to be a queen.’ Gillette España

Gillette is taking its message about what it means to be a man to outside the U.S. with a new campaign from Proximity Spain titled “It Takes A Real Man.”

@ErikDOster Erik Oster is Adweek's senior writer covering Agencies.