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Gillette-owned razor brand Venus has partnered with Animal Crossing to create hundreds of new skin-inclusive avatars within the game, which has seen a huge surge in popularity as more people spend time at home due to the Covid-19 pandemic.
Venus worked with digital designer Nicole Cuddihy to co-create the new avatar designs to promote its new Skinclusive summer product line and help better reflect the diversity of real people’s skin.
The collection will increase the diversity of avatars available on Animal Crossing to eight different tones and 19 different skin types.
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