Get an Exclusive Look at Uber’s New Brand Revamp

The company wants to be known as a 'platform of mobility'

The new logo is a simple wordmark that (naturally) reads 'Uber,' with a capital U, in Uber Move, a typeface that was custom-designed for the company. Uber

Uber has spent the past year trying to convince customers that it has put its problematic reputation in the past. And what better way to usher in a new era than with a complete rebrand?

@dianapearl_ Diana is the brand marketing editor at Adweek and managing editor of Brandweek.