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Linda Boff, the CMO whose work has helped to transform GE’s public image over the past two years, has been named Adweek’s Grand Brand Genius for 2017. The announcement came earlier this evening at the magazine’s annual Brand Genius gala, this year held at Cipriani 25 Broadway in New York’s Financial District.
Though GE has lately endured its share of challenges, including the departure of a number of senior executives amid second-quarter profit declines, Boff has been instrumental in rejuvenating the legacy company’s public image with a series of experiential and content-driven digital initiatives.
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