Brand Purpose

Gen Z’s Favorite Brands Are a Mix of Tech Companies and Some You Wouldn’t Expect

Outliers include Dairy Queen, Chapstick and Dollar Tree

Gen Z's favorite brands include Google, Netflix, YouTube, Walmart, Target and Dunkin' Donuts.Getty Images, Google, Target, Oreo, Netflix
Headshot of Ann-Marie Alcántara
By Ann-Marie Alcántara

May 22, 2019

Gen Zers are entering a golden age, with marketers trying to classify them and figure out what they like.

Headshot of Ann-Marie Alcántara

Ann-Marie Alcántara

Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.

Recommended articles
Related Articles

Brand Purpose

Gen Z’s Favorite Brands Are a Mix of Tech Companies and Some You Wouldn’t Expect

By Ann-Marie Alcántara

The Studs space is only 150-square feet.

Brand Purpose

Studs, the Flashy Gen Z Substitute for Claire’s, Expands to Hudson Yards

By Ann-Marie Alcántara

Jennifer Arnoldt at Brandweek

Brandweek

Focusing on Hospitality Made the Taco Bell Hotel So Successful

By Ann-Marie Alcántara

Super Bowl

Lil Nas X Stays Authentic in His Brand Partnerships

By Ann-Marie Alcántara

Microlearning
View All


Connected TV Enables Effective Audience-First Advertising


Maximize the Value of First-Party Data for Today and Tomorrow


Subscriber Onboarding and Engagement Done Right


Why Brands Should Embrace Supply Path Optimization Now

You Might Like


First-Party Data Is Great, But It’s Not Enough

By Rob Armstrong, VP of Product, Eyeota


Are You Having ‘The Privacy Talk’ With Your Marketing Partners?

By Foursquare


2022 Is the Year of Automated Social Advertising

By Riikka Söderlund, Global Head of Marketing, Smartly.io


Research: The Intersection of Physical and Digital Commerce

By Inmar Intelligence