Brand Purpose

Gen Z’s Favorite Brands Are a Mix of Tech Companies and Some You Wouldn’t Expect

Outliers include Dairy Queen, Chapstick and Dollar Tree

Gen Z's favorite brands include Google, Netflix, YouTube, Walmart, Target and Dunkin' Donuts. Getty Images, Google, Target, Oreo, Netflix

By Ann-Marie Alcántara

May 22, 2019

Gen Zers are entering a golden age, with marketers trying to classify them and figure out what they like.

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Ann-Marie Alcántara
@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.
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