Gen Z Is Shaking Up Gender Norms, and Brands Need to Be Dialed In as Priorities Shift

Opinion: Take note from younger generations while creating campaigns

In an era rife with discussion over gender equality and diversity, traditional expectations of masculinity and femininity are changing shape. In fact, gender defiance is the new rule. Every day, trending hashtags like #LGBTQTogether, #LGBTQUnite or #LGBTQRuleTheWorld show thousands of Gen Zers breaking down stereotypes by proudly wearing and being what makes them feel good.